B2B marketing news 
& insights from TMP.

To help those who are still adapting to our new normal, we're pulling back the curtain on two of our favourite digital marketing topics: automation and analytics.

Here’s our guide to putting together effective B2B email marketing campaigns of all kinds.

Third-party cookies have been phased out by Safari and Firefox. What impact will it have on your content strategy when Chrome follows suit in 2024?

Email automation can seem cold and impersonal - but we think it's just an image problem.

Use this five-step checklist to make sure everyone in your leadership team is engaged in your monthly marketing report.

Definitions of what each term means and what you should be looking at to ensure your marketing is working at the optimum level.

A few questions you need to be asking any digital marketing or creative agency you think you might like to work with.

The AI tide has been rising for some time. That much is clear. If you’ve been anywhere near social media in the past 18 months, you’ve probably been bombarded with monstrous AI-generated images and absurd ChatGPT prompts.

Paid Search puts your business front and centre for people searching for products like yours. How does it work? What costs are involved? And how do you create paid search ads more likely to get clicks?

Marketing goalposts tend to keep moving. Best practice and tool capabilities are constantly evolving. In the last two decades, we can pretty much boil it down to a shift from ‘spray and pray’ to a ‘track and stack’ approach.

Need more impactful email content? Boost your email marketing ROI by creating campaigns that get clicks. Here's how you can improve your email CTR right now.

It’s easy to treat copywriting as an afterthought in B2B marketing. If people need a product, they’ll find it. And if your product is good, they’ll buy yours, right? If only.

Does it pay to be trendy in brand design? We unpack how brands can find the right balance between fresh and familiar to grow their audience. Learn more.

True brand awareness means prospects understand a business' character, values, and offerings. Here's how content can help you generate more leads through the funnel.

Strategic B2B social media marketing is not just about having an account with a pretty feed that attracts a lot of likes. Nor is it about shoving your products down people’s throats. It’s about using social media strategically to build relationships with your prospects.

Let’s look at colour, shape, texture and pattern: how they work on our brains, and how you can use that force for good.

Learn about sales, marketing and content funnels - and create your own.

There are lots of reasons marketing doesn't 'work'. Here are three themes that appear time and time again.

A tool called Zapier could be just the thing you need to revolutionise the way you work. Let’s look at a few automations you can use to save some serious time.

Don’t post the exact same thing on each social network. Here’s how to adapt a single content idea across Facebook, Instagram, Twitter and LinkedIn.

Learn how a brand story works, why you need one and how to create one.

Here’s a quick runthrough of how to do a quick and basic website audit, including the main things to make sure your digital shopfront is doing its job.

Is your marketing a bit stale? Here are five marketing growth hacks you can start using straight away to unlock more leads and start having better conversations.

If you rely completely on Facebook, your business success hangs on their algorithm. Here are a few ways to take back control of your digital marketing.

Here’s a tried and tested framework any B2B blogging beginner can use for turning topics from your content strategy into fully-fledged articles that grab attention and build your audience.

Putting together marketing strategies for small business? Spy on your competitors for inspiration and use low-cost guidance of marketing experts via guides, plans & templates.

Learn how user-generated content campaigns via collaborations with experts in your niche can help you grow your reach and fill your content calendar.

Download our FREE marketing plan template and follow our step-by-step guidance to help you plan marketing activities that align with your business goals.

You might not feel up to it right now, but businesses that can market themselves during lean times are more likely to survive and thrive. Here’s your four-step marketing plan

Has COVID-19 got you thinking about your marketing strategy? Check out our list of essential marketing resources to get you started.

A few questions you need to be asking any potential digital marketing or creative agency during COVID-19.

Let us take you through the essential branding basics for small business - including values, key messages and design.

If you’re looking for proof that businesses can do good for the world and still meet their objectives, we’ve put together a list of ten who are doing just that.

All the reasons you’re going to need a B2B content strategy – and how you can get on the path to creating your own.

This guide will demystify marketing strategy and get you started with some of your own.

Marketing CAN cost a lot of money. But that doesn’t mean it has to. Here's how to get the best value from your suppliers.

What do you do when the initial excitement of your marketing plan fizzles and life seems to get in the way?

The five steps you need to follow if you're using a remote team to do your marketing.