Digital marketing tools can be intimidatingly techy, but finding the right ones for your business can take your marketing strategy to the next level. While staying in the warm cocoon of the technologies you know and love is tempting, expanding your digital marketing mix with new activities, platforms and tools could pay dividends for years to come.
We’re not suggesting you abandon your weekly email newsletter or turn your back on LinkedIn thought leadership – these are the foundations of many brilliant B2B marketing strategies, and you don’t need to start from scratch.
What we are suggesting is that some of today’s most innovative tools are the digital marketing world’s best-kept secret, and they’re ready to help you economise your research, automate your workflow and serve up actionable insights to drive your marketing efforts skyward. If your marketing results are good, but not great, or you’re seeing a plateau, this is the list for you.
So – ready to level up?
We’ve put together this list of four tools that we use to amplify our – and our clients’ – marketing efforts and get ahead of the competition.
With flagship products of website heat-mapping and behavioural analytics, Hotjar is a powerful tool for tracking how visitors really use your website. You can use Hotjar to record their visits and track their form usage, clicks and scrolling activity. For example, if your landing page is getting a lot of traffic, but they’re not converting, you might find that they’re simply not scrolling down the page far enough, or they could be abandoning a form that’s too long.
It’s the perfect way to collect user feedback, learn how your prospective customers interact with your website, and use those insights to turn more visitors into customers.
VWO helps you create split-tested landing pages for your website, so you can find out what resonates best with your customers and compels them to buy your products or services. Easily aligned with your growth strategy, this drag and drop tool lets you update and tweak key elements of a landing page that automatically splits your users 50/50.
Using split-tested landing pages enables you to identify the better performer and roll it out for the best outcome with users on your website.
LiveChat is a supercharged customer service software with online chat, help desk software, and user-friendly web analytics functions. It can help you engage with your customers as soon as they land on your website, so you can answer their questions quickly and find out what they’re looking for on your website.
You can tweak the script anytime and see all the conversations had on your website. Whether you manage it yourself or outsource your script to a 24/7 service which can handle LiveChat for you, it’s a powerful tool for getting closer to your customers.
A powerful lead generation tool, Opt-In Monster can help you get more website users to sign up for your newsletter, or direct them to a promotion on your site. Pop-ups can be annoying, but done the right way they definitely help in funnelling your users where you want them to go, which means more traffic to the pages you want them to see.
Have these whet your appetite, but left you wanting more? We’ve got one more secret from our marketing tech toolbelt to share.
Best known for its revolutionary all-in-one business data dashboard, Cyfe can help you get all your key digital marketing metrics in one place on one live, customised reporting board. See an overview of your metrics in real-time so you can see immediately if something is broken, if something jumps up or anything changes across your tools or website.
Some of these platforms may seem dauntingly complex at first glance, but remember: Google Analytics wasn’t learned in a day! But taking the time to learn to use the latest and greatest digital marketing tools is an investment that will pay dividends for your business in the long run.