As a small business owner, one of your biggest challenges (even when you’re a marketer!) is finding the time to do your own marketing.
Even with a great team behind you, it’s inevitable that you find yourself wearing multiple hats.
Unfortunately, more often than not, your marketing hat gets placed in the ‘I’ll attend to that later’ pile and never gets put back on. Later never comes and you find yourself at the end of another year wondering why you haven’t kicked all the business goals you set for yourself at the beginning of the year.
I can tell you why.
Because strategic, well-planned marketing is absolutely vital to the success of your business and your brand. Put it in the too hard basket at your own peril.
I can’t give you the secret to finding more hours in your day (now that would be nice, wouldn’t it?). What I can do, however, is offer these five sure-fire tips to making sure your marketing activity gets done and dusted so those goals get kicked one after the other.
- Put together a plan and stick to it. I know I harp on about this to the point of tedium but if you don’t know how much work there is to be done, how can you make the time to do it?
- Based on previous sales analysis, attach projected sales figures to each marketing campaign/activity. It’s much easier to justify the time spent and the budget allocated to something when it’s attached in your mind to revenue generation.
- Analyse your sales pipeline and look at where your leads come from. There’s nothing more motivating than realising that your pipeline will dry up pretty soon unless you get marketing!
- Allocate as many implementation tasks as possible to other people. There comes a point where you can’t keep control over every detail of your business as much as you might like to, and that includes control over your marketing activity. Keep control of the strategy and let go of implementation. Set a time each week or month to check in with your implementation person or team to see how things are going and check that everything is on track and keeping to the overall strategy.
- As with everything else involved with managing a business, time management is crucial. Prioritise your marketing. Set time in your diary to do Point 4 and to work on your strategy as soon as possible.
Whatever strategy you develop, stick with the program and, come December, you will be ticking off goal after goal and be ready to set the bar even higher for next year.