Why do you need a social media strategy?
If you have a marketing plan, your social media is a vital part of it.
(Don’t have a marketing plan? Click here!)
B2B businesses sometimes write off social media or see it as an afterthought – but when used correctly, it can really drive revenue and contribute to business goals in a tangible way.
The key is to approach it like other aspects of your business… plan, execute, measure!
A bit of structure and planning turns B2B social media from a ‘fluffy’ idea into a robust, data-driven sales and marketing tool.