Some B2B businesses and agencies think of copywriting as an afterthought.
That’s led to a deluge of ‘corporate-speak’ – that dull, ugly stuff that we all skip past.
But a clear and distinct tone of voice is even MORE important in B2B, where propositions can be tricky to explain, and you need to claw and scrape for every last crumb of differentiation.
B2B buyers are people, too – not robots. You can still make emotional connections with your audience. You just have to be smart about how you do it.
Let’s talk B2B copywriting