When I meet with B2B clients for the first time, we often have one simple thing in common when we’re talking about their marketing – they want their marketing to ‘work’. By that, they mean they want more leads, more clients, more sales and they want to increase their bottom line.
If only I had a magic bullet.
The team at TMP are amazing – but unfortunately, we are not magicians and there isn’t any switch we can flip to bring those customers to your door. It’s just not that easy, as much as we wish it was!
When it comes to marketing that isn’t ‘working’, there are three common themes I see:
- No marketing plan
- Marketing efforts are inconsistent
- Not investing enough in marketing (time or budget or both)
So how can you get past the slump and take your marketing to the next level?
This one is pretty simple. If you don’t have a plan, you’re going to end up wandering around aimlessly, throwing all your marketing budget and resources into the latest “fad” rather than those that actually work. Trust me; I’ve seen it many times before.
If you want your marketing strategy and plan to work, it needs to be well researched and it should include the following things:
- A section summarising your brand values, voice, value proposition and USP
- Key marketing messages
- Marketing objectives
- Outline of tactics and how they will be used
- Key metrics to monitor
- Marketing calendar
Do some research, learn everything you can about the industry and your target audience, and you’ll have more success with your marketing plan. If your budget is tight, put the plan together yourself, or if you can – outsource it. It doesn’t matter HOW you get it done, just get it done.
If you don’t have a marketing plan in place, you’re not going to have any consistency. And the same goes if you do have a plan, but you don’t follow it.
Successful marketing is backed by solid strategy. It needs constant and consistent implementation, analysis and revision. Exciting and glamorous? Not really… But it’s the hard truth.
If you’re not investing in getting your marketing right, it’s going to fail. Fact.
You need to either:
- Take the time to invest in learning the right marketing skills so you can implement the right activity and strategies yourself; or
- You need to find the budget to outsource.
It’s one or two. There is no three.
If you’re a little unsure where to start and need a push, or you want to skip the stress and have TMP do the hard yards for you, contact us today. We’re waiting to hear from you.