The Marketing Project

B2B marketing, delivered in smart streams.

Strategy-led. Technically sharp. Designed to move.

We work in 30, 60 and 90-day sprints that align your marketing with business goals -without locking you into long-term retainers.

A person surrounded by plants looks through a telescope at a search icon while a search bar appears below them, capturing the focused vision of a b2b marketing agency. The illustration is stylized with bold lines and minimal details.
A tilted tablet displays a "B2B Marketing Strategy Template" cover, featuring an illustrated woman holding documents, gears, and icons—ideal for any b2b marketing agency—set against a white background.

Simplify Complex B2B Marketing Planning

Download our free B2B Marketing Strategy Template and start building a more effective plan today.
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A B2B marketing team that works the way you do.

At The Marketing Project, we’re not a “do everything” agency. We’re a strategy-led, tech-focused partner for B2B companies who want smarter marketing. Think of us as your extra firepower for strategy, tech focused campaigns and marketing operations.

Instead of endless retainers, we work in Streams, short, outcome-driven projects that give you clarity, accountability, and results you can measure. Whether you need to tighten up your marketing ops or scale campaigns, we’ve built a model designed for busy teams who need progress now, not six months from now.

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Case Study:

Sculptform

Putting the ‘fab’ in prefab design with Sculptform

Architecture
Boost qualified leads & awareness
web traffic
+ 0 %
conversions
+ 0 %
cost per aquisition
- 0 %

Latest news & insights

A light blue, hand-drawn arrow—ideal for a b2b marketing agency—curves right and bends downward, ending with a pointed arrowhead. The arrow appears on a plain, light background.

B2B vs B2C Marketing: Key Differences Explained

If you work in marketing in Australia, you’ve probably wrestled with the classic question: how should our strategy change if we sell to businesses rather than consumers?

Generative Engine Optimisation (GEO) for B2B: Ranking Organically in the Age of AI

Think back five years: the B2B buyer’s journey started with a Google search and a list of blue links. Fast forward to 2025, and the first stop is often ChatGPT, Gemini, Google’s AI Overview, or Perplexity.
Holly Locastro with straight, light blonde hair wearing a light pink top sits in front of a light blue background, partially visible behind an open laptop.

Let’s talk!

Already know what you need? Or just want to kick things off with some advice? Schedule a free video consultation with TMP founder, Holly.