Since 2021, TMP has been working with business software giant, MYOB to deliver suites of multi-channel creative assets. Delivering fresh concepts, compelling copy, and impactful creative for use by MYOB’s business partners.
The client
MYOB is a leading provider of business management and accounting software, offering a broad range of tools for small to medium enterprises across Australia and New Zealand.
While MYOB is a highly recognisable brand, operating in a fast-moving and crowded tech landscape presents challenges. New competitors and niche product variants are constantly emerging, making it harder for well-established brands to stay top-of-mind and be seen as innovative.
To support their market position, MYOB engaged TMP to deliver a quarterly 'Campaign in a Box': a ready-to-deploy set of creative assets for digital channels. These campaigns focused primarily on promoting MYOB Acumatica (formerly MYOB Advanced Business) — a flexible cloud Enterprise Resource Planning (ERP) system that gives businesses real-time visibility and control across their operations.
I’ve used TMP in my role for nearly 3 years now, and they never fail to deliver. Always open to feedback and changes, they work with us to create unique visuals and impactful assets that always hit the brief.
Dante Franco, Marketing Campaign Manager
The challenge
The 'Campaign in a Box' format was designed to be flexible and broadly applicable, yet still deliver real impact. While each campaign needed to promote a MYOB product, MYOB branding wasn’t present, allowing MYOB partners to adapt the assets for their own marketing activities.
Because TMP had no control over how, when, or where the assets would be deployed, the creative needed to be strong enough to cut through in any context. Campaigns had to balance attention-grabbing visuals with adaptable messaging, all anchored by a cohesive creative concept that reached across every asset.
Importantly, the campaigns needed broad relevance. They needed to target a range of industries and buyer personas with diverse stakeholders in small to medium-sized businesses across Australia and New Zealand.
Key objectives:
● Lead generation and conversions
● Driving product expansion by encouraging broader feature use
● Building individual partner brand awareness
● Increasing website traffic to partner sites and dedicated landing pages
It’s hard to find a B2B agency that could fit our requirements when developing campaigns for our partners. The Marketing Project has proven time and again they understand B2B advertising and how it differs from other channels. A great team and a great partnership. Can’t recommend enough.
Each quarter, TMP delivered a complete set of creative assets, social tiles, email banners, landing page templates, eBooks and more, designed to help partners quickly activate lead generation campaigns.
Our creative team developed cohesive campaign concepts that could speak to a broad business audience while remaining flexible for partner use. Distinctive visuals were paired with concise, audience-focused copy, addressing key pain points without relying on heavy MYOB branding.
TMP’s ongoing partnership with MYOB through the Campaign in a Box program reflects not only the quality of the assets produced but also our ability to consistently deliver fresh, relevant creative that supports partners' evolving marketing needs.
Let’s talk!
Already know what you need? Or just want to kick things off with some advice? Schedule a free video consultation with TMP founder, Holly.
