Our Story.

You’re not actually interested in our backstory. Let’s be honest. And we’d rather help you tell your story, anyway. That’s our whole thing. But if it’s context you’re after, here it is.

Originally based in Melbourne, the pandemic lockdowns forced a rethink – so we’re now fully remote with a talented, multi-disciplinary team. This enables us to hire the best person for the job, not just the best within a 15km radius.

We do our best work in the B2B space. We can take the wheel or hop in the sidecar to be there when you need us. We collaborate like a colleague, not a client. We adapt to your way of working, no hand holding required. So you can get back to running your business without the marketing burden.

What began as a solo exercise by Holly Locastro in 2013 has since snowballed into a much more deliberate enterprise. With consistent growth, The Marketing Project has sprawled into a full-service B2B agency.

Our goal has always been to help B2B companies hit the accelerator, whatever phase they’re in. We’re a collective of strategists, consultants, copywriters, designers and digital experts. As your marketing partner, we get results that align with your business goals (not just vanity metrics), while keeping content authentic to your brand.

What are your marketing needs?

Send us a message outlining your current challenges or book in for a free Zoom consultation where we can get to grips with your brand and business objectives.

Holly Locastro

Founder

“Running a business taught me that marketing isn’t about doing more, it’s about doing the right things in the right order. That’s why we’ve built The Marketing Project around the idea that B2B marketing works best when strategy and technology come together.

Our Streams model keeps us focused on outcomes, not activity, so clients see clear progress without the drag of traditional retainers.

Process is what makes that possible — it takes away the chaos, creates calm, and gives teams the confidence to keep moving forward.”