Our Story

Marketing that
serves a purpose.

The Marketing Project is a plucky little marketing agency based in Melbourne.

We were founded back in 2013 to create better digital marketing for B2B businesses. The ‘establishment’ agencies were only interested in big-ticket clients or fashionable start-ups.

Our ideal clients are busy B2Bs who are trying to make the world a better place in their own unique way. Because we are too.

I see so many B2B businesses trying to make a difference, both in their local communities and on a wider scale. I thought: “How can we make marketing affordable and accessible for them, so they can focus on making their impact?”

Holly Locastro

Founder, The Marketing Project

Proud to be part of the Future of Work.

The Marketing Project a ‘collaborative workforce’ – a semi-virtual organisation with teammates all over the world and clients all over Australia.

From our hub in Spotswood, Melbourne, we use the latest and greatest digital platforms and collaboration tools to deliver a high-touch agency service without the huge overheads.

Just honest, insightful marketing support—when and where you need it.

The Marketing Project team

We’re a collective of strategists, consultants, copywriters, designers and digital experts based all over the world (but mostly in Melbourne).

Come and see us for a chat or book in for a Zoom consultation where we can find out more about your industry, your business and your challenges.

Holly Founder B2B Marketing Consultant

Holly specialises in B2B strategy and has extensive experience working with businesses across a wide range of industries. She has an intuitive understanding of how marketing channels work together and promotes a ‘channel-agnostic’ methodology – she’s always objective and strategic with her recommendations.

 Connect with Holly on LinkedIn

Mitchel Copywriter & Content Producer

From 5000-word ebooks to news and opinion articles, all the way to 15sec television and radio ads and software products – Mitch has written for brands big and small in almost every format. His marketing experience spans across retail, travel, automotive, food & beverage, construction, finance, logistics and technology.

Lachie Graphic Designer & Content Producer

Lachie is an enthusiastic, innovative, and focused graphic designer. He has a wealth of knowledge in designing and rolling out powerful industry and government marketing campaigns and collateral and aligning these works to strong brands.

Nabat Marketing Assistant

Nabat is an outgoing, self-motivated assistant with a keen interest in marketing, digital and social media. She’s experienced in social media implementation and lead generation, and both proficient and accurate with data cleaning, CRM updates, email marketing reporting and audience research.

Alyce Digital Marketing Specialist

Alyce’s focus is on the technical side and helps our clients by setting up email automations, data collection, SEO, PPC campaigns and more. Alyce loves to analyse data to make informed decisions to help our clients boost their results. Away from TMP, you’ll find Alyce planning her next travel adventure, practicing her aerial circus skills or on a hike with her beagles.

Holly
Founder B2B Marketing Consultant

Holly specialises in B2B strategy and has extensive experience working with businesses across a wide range of industries. She has an intuitive understanding of how marketing channels work together and promotes a ‘channel-agnostic’ methodology – she’s always objective and strategic with her recommendations.

Mitchel
Copywriter & Content Producer

From 5000-word ebooks to news and opinion articles, all the way to 15sec television and radio ads and software products – Mitch has written for brands big and small in almost every format. His marketing experience spans across retail, travel, automotive, food & beverage, construction, finance, logistics and technology.

Lachie
Graphic Designer & Content Producer

Lachie is an enthusiastic, innovative, and focused graphic designer. He has a wealth of knowledge in designing and rolling out powerful industry and government marketing campaigns and collateral and aligning these works to strong brands.

Nabat
Marketing Assistant

Nabat is an outgoing, self-motivated assistant with a keen interest in marketing, digital and social media. She’s experienced in social media implementation and lead generation, and both proficient and accurate with data cleaning, CRM updates, email marketing reporting and audience research.

Alyce
Digital Marketing Specialist

Alyce’s focus is on the technical side and helps our clients by setting up email automations, data collection, SEO, PPC campaigns and more. Alyce loves to analyse data to make informed decisions to help our clients boost their results. Away from TMP, you’ll find Alyce planning her next travel adventure, practicing her aerial circus skills or on a hike with her beagles.