How to define your brand personality
Again, a Google search for brand personality examples will give you so many different types it can be confusing. How you document your brand personality is up to you.
If you’re more of a written-word type, you might want to write down a few descriptive ‘personality traits’ – for example: trustworthy, conscientious or cheeky.
If you’re more visual, try drawing what your brand would look like if they were a person – what would they wear? How old would they be?
A good collaborative exercise is to get your team in a room with Post-it notes and have them stick personality traits on the wall. Group similar ones and duplicates, and you should start to see a picture come to life before your eyes. Continue discussing traits and eliminating outliers until you have five or six key traits. Decide on the wording and you’re all set!
From there, you might wonder if you need to work on your tone of voice. That’s almost another article in itself! If you’re only ever going to do your own marketing, you can probably skip this step. But if you plan to expand your team or engage an agency to do your marketing, you’ll want to have something on paper.
(Note: once defined, you might want to go over points 1 & 2 again and fine-tune them in the right style.)