You need to send that traffic to a page that’s relevant to the topic and provides some value – for example, sending leads from a specific industry to your industry-specific website page. If you don’t already have one, write and publish a blog on the topic. Otherwise, the traffic will bounce and you’ll just be wasting your money.
Here’s an example from our perspective: if a topic was trending about the rise in small B2B marketing agencies, we could write a blog about how we only focus on B2B (and why), and then set up a compelling Google Ads campaign to direct traffic to it.
4. Upgrade your content
If you already have a library of blogs that perform well, you don’t need to get distracted by the need to be pushing out heaps of new stuff. You can add value to your existing blogs by adding in ‘content upgrades’.
This is content that’s more in-depth than the blog but still the same topic – for example, a research report or an infographic.
Put a link to this upgraded content on the blog, but behind a form. This is a great technique to combine with your Google Ads from point four.
5. Re-engage old prospects
Right now you might re-engage with an old contact if you happen to remember them, or you have a new product or service to pitch. But as you grow, you should have a system in place for re-engaging with old prospects.
You can set up an email automation through your CRM software – but there’s nothing wrong with an old-fashioned phone call or email as well. Just make sure you have a trigger which will notify you when it’s time to get in touch.
These prospects could be proposals you didn’t win or leads that fell quiet… there’ll be a lot of them, and it might look like an intimidating list – but remember, they showed interest in your business for a reason. If you have a shiny new piece of content (or you’ve recently updated an older one 😉) you have a perfect reason to reach out.
Now you’re ready to start your own growth hacking campaign with our tried and tested marketing growth hacks. With these techniques you can break that plateau and get your message out to a whole new audience.
Just make sure you’ve refined that message and your proposition is crystal clear before you start – you wouldn’t want to waste the opportunities about to come your way!