The Marketing Project

Analytics & Tracking Stream

30 Days to Smarter Data, Clearer Insights

Confident marketing decisions start with accurate data.

This 30-day stream gives you clarity on what’s working, what’s broken, and what’s missing in your analytics setup, so your marketing decisions are based on real, reliable data.

A person in business attire works on a laptop, surrounded by icons including a gear, magnifying glass, arrows, an unlocked padlock, and a computer screen. The style is simple and monochromatic with blue highlights.

Tired of wondering if your data is right?

This isn’t a generic audit or a never-ending analytics project.
 It’s a focused 30-day stream designed to help you:

Validate your tracking setup

Build trust in your performance metrics

Spot gaps in attribution

Fix what’s not working

What We Audit, Fix, or Flag

Three thick, curved turquoise lines are arranged diagonally on a light gray background, with each line angled slightly differently—perfect for illustrating dynamic concepts in b2b marketing news.
increasing blocks illustration
GA4 configuration and data accuracy
A black square with a white greater-than symbol (>) in the center, formed by two diagonal lines, resembling a play or forward icon.
Google Tag Manager review (tags, triggers, events)
funnel illustration
Conversion tracking across forms, ecommerce, and lead events
symbol of a molecule illustration
UTM setup and multi-channel attribution
jigzaw illustration
Data inconsistencies and missed events
person and a lock illustration
Privacy compliance gaps (GDPR, CCPA)
A black circular frame decorated with teal and white doodles: a thumbs-up, a heart, a star, and small accent marks, with an empty center for inserting an image or text.

Not sure where the gaps are? Start here.

Are my analytics tracking the right metrics?

Why don’t my reported conversions match actual leads or sales?

Is my Google Tag Manager setup correctly?

How can I improve attribution tracking across campaigns?

Are there gaps in my data collection that affect decision-making?

How the 30-Day Stream Works

While our expertise spans across all industries and audience types, we typically focus on clients in three key industries.

Account Audit
We review your GA4, GTM, UTM setup, and any other key tools in use.
Performance Assessment
We identify data inconsistencies, tracking errors, and gaps in your measurement strategy.
Detailed Report
You receive a clear, actionable breakdown of what’s working, what’s not, and what’s missing.
Fix Plan
We provide a prioritised list of fixes—whether your team implements or we do it with you.

By Day 30, you’ll have

chart with increasing graph illustration

A clear audit report: what’s working, what’s broken, what’s missing

wrench illustration

A prioritised fix plan: quick wins + what needs deeper changes

folder illustration

Tag + tracking documentation (for internal use or dev handover)

handshake illustration

Optional implementation: we can help you fix what we uncover

Line drawing of a person juggling five small blue objects, with one hand raised and a happy expression on their face. The figure appears energetic and playful.

Is this stream right for you?

Three light blue sparkle or plus-shaped icons on a transparent background, arranged with two near the top right and one near the bottom left.

You’ve launched campaigns—but conversions don’t match

You’ve got GA4 and GTM—but aren’t sure it’s working

You need to prep tracking for a new website

Your data looks wrong between platforms

Are there gaps in my data collection that affect decision-making?
Holly Locastro with straight, light blonde hair wearing a light pink top sits in front of a light blue background, partially visible behind an open laptop.

Stop guessing.
Start trusting your data.

Book your 30-day Analytics & Tracking Stream and gain the clarity you need to improve performance, prove value, and take your marketing further.