The Marketing Project

Strategy Review Stream

Your B2B Marketing’s Running. But Is It Working?

If you’re spending time and money on marketing but not seeing results, this 30-day Strategy Review is for you. We’ll help you spot the gaps, fix what’s fixable, and give your marketing the structure it needs to work harder.

Illustration of a person standing beside a large calendar, which has a sticky note on one of the days. The person appears to be holding a clock under their arm.

You have a B2B marketing plan.
Let’s make sure it’s doing
what it should.

Three light blue shapes—two stars and a heart—are scattered on a transparent background.
pen and paper illustration

You’ve got a marketing strategy. Maybe it’s documented. Maybe it lives in your team’s heads. You’re running campaigns. Spending time and budget. Doing all the things.

But something feels off.

A light blue, curved arrow pointing down and to the right on a transparent background.

This stream is built for that moment – when you know you need to zoom out, pressure-test what’s happening, and make sharper decisions.

rocket ship illustration
monitor illustration with search icon

We review your strategy, activity, and alignment to goals, and then give you straight answers.

What’s working – What’s not – What’s missing – And what to prioritise next.

A light blue curved arrow pointing upward and to the right on a transparent background.
A light blue, hand-drawn, curved arrow loops downward and to the right, ending with a pointed arrowhead. The background is transparent.

No fluff. No templated advice.
Just clear direction from a team who’s seen how B2B marketing can unravel and knows how to pull it back into focus.

a chart illustraion
Light blue, stylized quotation mark symbol on a white background—perfect for b2b brands seeking a modern, professional touch.
Working in a complex industry, with a large product mix, can result in an endless stream of headaches when it comes to putting together successful marketing strategies and campaigns. Thanks to Holly and her team at The Marketing Project I can now relax knowing that everything is under control and in good hands. Holly’s advice has been spot on and our campaigns are now targeted in a way that we had never considered before. I would definitely recommend working with Holly and her wonderful team at The Marketing Project regardless of your marketing needs, spare time, experience or budget.
Simon Willson, Marketing & Special Projects, Conplant
Two large, stylized light blue quotation marks stand out on a light gray background, creating a bold visual ideal for b2b brands seeking modern and professional design elements.
A cartoon question mark, exclamation mark, and light bulb, each with expressive faces. The question mark looks curious, the exclamation mark surprised, and the light bulb happy and glowing.

What’s working? What’s not? Where’s the gap?

We’ve been executing a plan—but something still feels off

Are we putting time and budget into the right channels?

Why aren’t we seeing results when the work is getting done?

Is our messaging cutting through or just adding noise?

How well does our marketing align with our sales and business goals?

We review what’s in motion and give you a clearer path forward.

Three light blue sparkle or star-shaped icons arranged on a transparent background.
paper and magnifying glass illustration
Review of your current strategy (formal or informal)
audit checklist illustration
Audit of current activity across channels, content, and campaigns
chat box illustration
Messaging and positioning check (is it clear, relevant, and aligned?)
organization chart illustration
Review of key customer journeys and marketing assets
check mark illustration
Alignment check between business goals, budget, and execution
A person sits cross-legged, eyes closed, with their hands resting on their knees in a meditation pose. A large lotus flower surrounds them, symbolizing peace and mindfulness. The image is in black and white.
High-level competitor scan (to surface missed opportunities)
checklist illustration
Prioritised recommendations for what to fix, shift, or stop
whiteboard with x's and o's
Suggested roadmap of what a better aligned strategy could look like

Need more info?

How the 30-Day B2B Strategy Review Works

Strategy Intake
You share what you have – docs, decks, campaign plans, even back-of-the-napkin plans. We’ll get up to speed fast.
What’s Really Going On
We assess your current strategy, active work, and alignment to goals and customers.
Gap + Direction Report
You’ll receive a clear report outlining strategic gaps, missed opportunities, and what needs attention.
Debrief Session
We walk you through the findings and talk through what to do next -whether that’s shifting direction or building on what’s working.

Ready to see what’s working and what’s holding you back?

What you’ll walk away with

stetchoscope illustration

A diagnosis of your current strategy and marketing ops

wrench illustration

A prioritised list of what to stop, fix, or keep doing

magnifying glass illustration

Visibility into misalignment across goals, channels, and messaging

thumbs up illustration

Recommendations for reshaping activity or investment

checklist illustration

A prioritised action plan, with practical next steps

handshake illustration

A real-time workshop to unpack the results and make decisions fast

Illustration of a man inside a social media frame, holding a megaphone. Social icons around him show 999 likes and 999 followers, with blue and black heart, thumbs up, and notification icons.

This Stream Is Ideal If:

You’re already marketing, but not sure if it’s on the right track

Your team has a plan—but it’s not performing

You’re doing “all the things” but results aren’t clear

You’ve built activity without a formal strategy and want to check the gaps

You want a clear, experienced outside view—before committing to bigger spend

You want to assess the value and direction of work currently being done
Holly Locastro wearing a sleeveless black top and a pleated skirt, sits and smiles at the camera in a softly lit, neutral setting. The image is in black and white.

Not sure if this stream's the right next step?

Let’s make it easy. You can book a quick call with Holly – no pressure, just a sense-check on where things are at.

Chat with Holly

We’ll get back to you