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B2B marketing news & insights from TMP
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- | Holly Locastro
Use this five-step checklist to make sure everyone in your leadership team is engaged in your monthly marketing report.
- | Holly Locastro
Definitions of what each term means and what you should be looking at to ensure your marketing is working at the optimum level.
- | Holly Locastro
A few questions you need to be asking any digital marketing or creative agency you think you might like to work with.
- | Holly Locastro
The AI tide has been rising for some time. That much is clear. If you’ve been anywhere near social media in the past 18 months, you’ve probably been bombarded with monstrous AI-generated images and absurd ChatGPT prompts.
- | Sam Grimwood
Paid Search puts your business front and centre for people searching for products like yours. How does it work? What costs are involved? And how do you create paid search ads more likely to get clicks?
- | Sam
Marketing goalposts tend to keep moving. Best practice and tool capabilities are constantly evolving. In the last two decades, we can pretty much boil it down to a shift from ‘spray and pray’ to a ‘track and stack’ approach.