The Marketing Project

Campaign Management

Need a campaign co-pilot?

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You’ve got a great product and a bunch of ideas. But maybe not the resources or expertise to run a marketing campaign with confidence. We’re here for you. We’ll take the broad strokes and turn it into impactful, targeted content. We’ll press all the buttons and track all the traffic. It’s campaign management, managed for you.

Chat with Holly

Black and white illustration of a woman at a desk with a pencil, looking at a tablet. Speech bubbles above show icons for a message, heart, and person—each with a count of 1—highlighting elements of campaign management.

Targeted campaigns for maximum ROI.

Whether your goal is to generate more qualified sales conversations, build your pipeline, strengthen brand awareness, or support a longer buying cycle, we design campaigns that align to how B2B buyers actually make decisions.

We focus on the right channels, clear messaging, and measurable outcomes – supporting awareness, consideration and conversion without chasing short-term tactics that don’t hold up in complex sales environments.

How we build a campaign

A campaign management flowchart with five stages: Plan (money icon), Setup (fingerprint icon), Launch (rocket icon), Optimise (settings and graph icon), and Report (clock and chart icon), all linked by arrows in sequence.
Light blue, stylized quotation mark symbol on a white background—perfect for b2b brands seeking a modern, professional touch.

It is hard to find a B2B agency that could fit our requirements when developing campaigns for our partners. The Marketing Project have proven time and time again they understand B2B advertising and how it differs from other channels.

A great team and a great partnership… could not recommend enough.

 Craig Thompson, Marketing Manager, MYOB

The MYOB logo, popular among b2b brands, features the word "myob" in lowercase with a gradient color scheme shifting from purple on the left to pink on the right, set against a transparent background.
Two large, stylized light blue quotation marks stand out on a light gray background, creating a bold visual ideal for b2b brands seeking modern and professional design elements.

Get a paid media approach that pays off.

We can help you with:
A hand-drawn black and white shield with a bold letter "L" in the center, symbolizing leadership and strength in campaign management.

Setting KPIs

A simple black and white drawing of a profile page with a picture icon, the word "PROFILE" at the top, and lines below the image representing text for campaign management details.
Segmentation & targeting of specific audiences
A black and white drawing of three stacks of coins and a pile of paper bills, symbolizing money or financial savings—ideal for illustrating campaign management budgets.
Bid & budget allocation / optimisation
A black and white drawing of a hand giving a thumbs-up, with three thumbs stacked on top of each other—a playful nod to campaign management and collective approval.
Platforms (incl. Search, Social, Display, Native, Video) & placement
Black and white line drawing of a rectangular object resembling a closed book or notebook, ideal for campaign management notes. The cover features a wavy line, an oval, and several short parallel lines for added simplicity.
Ad creative
A black and white sketch of a spiral-bound desk calendar, standing upright with a grid representing days or weeks—perfect for visualizing campaign management tasks on the front page.
Ad Scheduling
Three illustrated smartphones are shown in a row. The first features a shopping cart icon, the second displays a star, and the third shows a percentage sign, representing online shopping, favorites, discounts, and seamless campaign management.
Testing iterations
A simple black and white drawing of a pie chart with a single wedge missing, illustrating campaign management, and a coin featuring a star next to it.
Tagging & measurement
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Case Study:

Conplant

Construction equipment hire
Expand qualified contacts list
Increase in form submissions
0 %
Increase in calls from the website
0 %
Increase in website conversions
0 %

Let’s talk!

Already know what you need? Or just want to kick things off with some advice? Schedule a free video consultation with TMP founder, Holly.