We all know that social media is an essential part of any B2B content strategy. But if you’re posting the exact same thing on every channel, you’re missing a huge opportunity.
Each channel has its own unique culture, nuance and audience, and it’s important that you take this into consideration if you want to grow your social presence.
Why adapt content?
- To build your social media presence with content that’s engaging, relevant and contextual to each channel.
- To showcase the uniqueness of your brand, speak more directly with the audience and increase engagement on each social channel.
So let’s look at how to do social media marketing for B2B on the most commonly-used channels, by adapting a single content idea and turning it into posts for Facebook, Instagram, Twitter and LinkedIn.
In each of the screenshots we’re using a recent TMP content idea as our example.
LinkedIn is the place where professional conversations happen every day – and for your customers, it’s a chance to put a face to the name. Use your employees’ individual accounts and the company account in tandem to connect with your audience on a new level.