The Marketing Project

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B2B marketing news & insights from TMP

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How to Write a Business Blog That Converts Readers into Customers

Here’s a tried and tested framework any B2B blogging beginner can use for turning topics from your content strategy into fully-fledged articles that grab attention and build your audience.

Marketing Automation and Analytics: Smarter, Leaner, More Impactful Marketing

To help those who are still adapting to our new normal, we're pulling back the curtain on two of our favourite digital marketing topics: automation and analytics.

The comprehensive guide to B2B email marketing campaigns

Here’s our guide to putting together effective B2B email marketing campaigns of all kinds.

What does the end of third-party cookies mean for marketers?

Third-party cookies have been phased out by Safari and Firefox. What impact will it have on your content strategy when Chrome follows suit in 2024?

The Benefits of Email Automation and How to Improve Your Approach

Email automation can seem cold and impersonal - but we think it's just an image problem.