The Marketing Project

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A black and white illustration of four stylish people standing together indoors, with a cityscape picture on the wall and a potted plant nearby. They appear to be having a casual conversation.

Our Story.

You’re not actually interested in our backstory. Let’s be honest. And we’d rather help you tell your story, anyway. That’s our whole thing. But if it’s context you’re after, here it is.
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Originally based in Melbourne, the pandemic lockdowns forced a rethink – so we’re now fully remote with a talented, multi-disciplinary team. This enables us to hire the best person for the job, not just the best within a 15km radius.
We do our best work in the B2B space. We can take the wheel or hop in the sidecar to be there when you need us. We collaborate like a colleague, not a client. We adapt to your way of working, no hand holding required. So you can get back to running your business without the marketing burden.
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What began as a solo exercise by Holly Locastro in 2013 has since snowballed into a much more deliberate enterprise. With consistent growth, The Marketing Project has sprawled into a full-service B2B agency.
Our goal has always been to help B2B companies hit the accelerator, whatever phase they’re in. We’re a collective of strategists, consultants, copywriters, designers and digital experts. As your marketing partner, we get results that align with your business goals (not just vanity metrics), while keeping content authentic to your brand.

What are your marketing needs?

Send us a message outlining your current challenges or book in for a free Zoom consultation where we can get to grips with your brand and business objectives.
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or Book a consultation →
Black and white photo of Holly Locastro with straight, shoulder-length blonde hair, wearing a sleeveless black top and striped skirt, seated against a plain background.
Holly Locastro
Founder

“We know the challenges of trying to communicate value as a growing business because we’re on that same journey ourselves.

The goal is always to maximise lead gen and growth opportunities for our clients. We remain channel agnostic, constantly refining our approach to drive better results. We tailor our strategy to each brand’s unique identity, audience, and objectives.”

Who we are

Black and white photo of Holly Locastro with straight, shoulder-length blonde hair, wearing a sleeveless black top and striped skirt, seated against a plain background.
Holly
Founder
Sam with short beard, wearing a white collared shirt, smiles at the camera against a plain dark background. The image is in black and white.
Sam
Paid Digital Lead
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Daniela
Marketing Automation Lead
Black and white portrait of Jonathan with short dark hair, wearing a light-colored striped collared shirt, looking directly at the camera with a slight smile, set against a plain, light background.
Jonathan

SEO Specialist
Black and white portrait of John Paul with short dark hair, wearing a collared shirt, and looking slightly to the side against a plain background.
John Paul 

Web Developer
Adriana Marketing Automation Specialist
Adriana
Marketing Automation Specialist