The Marketing Project

SEO Health Check Stream

Know what’s holding your search visibility back – and what to do next

A 30-day review of your site’s search performance – technical foundations, content structure, and visibility across search and AI-driven results – so you know what’s working, what’s holding you back, and where to focus next.

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Your search performance is only as good as the structure behind it.

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In B2B, search volume can be thin – which makes structure even more important. This stream gives you a clear view of the technical and content foundations behind your visibility, plus what’s stopping you showing up when buyers ask questions in Google and AI tools.

This is about surfacing the gaps and friction in your current setup so you know exactly what to prioritise – whether you’re planning a relaunch, reviewing work already done, or deciding where to invest next.

A Technical and Strategic Review.
No Guesswork.

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Technical SEO audit (site speed, crawlability, mobile readiness, security)
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On-page SEO review of 5–10 key pages (meta tags, internal linking, structure)
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Search topics + gap analysis (including competitor and ‘comparison’ searches)
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Content refresh recommendation (with an ‘answer’ format option for buyer questions)
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Schema + structured data audit (so your pages can be understood and referenced properly)
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Local SEO check (Google Business Profile, citations, NAP consistency)
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Backlink profile review + competitor backlink comparison
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Setup or review of Google Analytics + Search Console
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Baseline benchmarks (keyword rankings, traffic, visibility)

Need more info?

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What’s holding your search visibility back?

Are my pages targeting the right keywords – and answering the questions buyers and decision-makers actually ask?

Why isn’t my content cutting through – even though it technically “looks right”?

Is my site’s structure helping or hurting my visibility?

What are competitors doing better—and where’s the gap?

Are technical errors undermining performance without me knowing?

When buyers ask AI tools the question, is my site even in the conversation?

Are we relying too heavily on search volume instead of visibility, authority, and relevance?

How the 30-day Review Works

Technical + Crawl Audit
We run a detailed scan of your website—technical, content, and structural.
Visibility + Benchmark Check
We benchmark visibility, crawlability, and content performance against competitors and best practice – focusing on where SEO and AI-driven discovery actually intersect for B2B buyers.
Prioritised Findings Report
You get a prioritised report outlining what’s working, what needs fixing, and what’s worth exploring further.
Walk-Through + Next Steps
We walk you through our findings and answer any questions—so you leave knowing what to do next.

By Day 30, you’ll have

Not a long list of “shoulds” – a prioritised plan you can actually execute.
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A detailed SEO health report

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Prioritised recommendations across technical, content, and off-page areas

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Competitor keyword and backlink insights

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Content gaps, quick wins, and “answer-ready” opportunities

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Baseline visibility benchmarks - including keyword performance, content gaps, and opportunities beyond traditional rankings

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A 30-minute consult to talk through what to do next

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A clearer understanding of where SEO fits within your broader growth, content, and demand strategy

Implementation is not included in this stream; it can be scoped as a new stream once priorities are set.

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This Stream Is Ideal If:

You haven’t reviewed your SEO setup in 6–12 months

You’re planning a website update or content push

You want to validate or pressure-test SEO work already being done

You’re unsure where to focus next

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Are technical errors undermining performance without me knowing?
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Where You Might Go Next

If you want help implementing the fixes, we can scope the next Stream based on what we find.

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Content Optimisation Stream – Close keyword gaps and refresh key pages
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Link Building Stream – Build better off-page visibility
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Reporting + Dashboard Stream – Track SEO metrics that matter
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Technical Implementation Stream – Action the SEO recommendations
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Know Where You Stand - Before You Invest More in SEO or Content

Book your 30-day SEO Health Check Stream to uncover the structural, technical, and strategic gaps holding your site back – and remove the guesswork from what to do next.