The Marketing Project

Strategy Review Stream

30 Days to Reassess, Realign and Refocus Your B2B Marketing Strategy

We don’t rewrite your strategy, we help you improve it. This stream provides
a strategic review of your current B2B marketing activity, with clear, actionable advice on how to evolve it for better results.

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You have a B2B marketing plan.
Let’s make sure it’s doing
what it should.

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You’ve already got marketing in place. You’ve got a plan,
maybe it’s written down, maybe it’s living in your team’s heads, but activity is happening.

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This stream is built for that moment.

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We step in to review your current marketing strategy, channel mix, and messaging to identify what’s aligned, and what’s not.
We’re not here to rewrite your strategy from scratch.

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A light blue, hand-drawn, curved arrow loops downward and to the right, ending with a pointed arrowhead. The background is transparent.

We’re here to pressure-test what you have, flag where it’s falling short, and outline what you’d need to shift, sharpen, or restructure to move forward with confidence.

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We review what’s in motion and give you a clearer path forward.

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Review of your current strategy (formal or informal)
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Audit of current activity across channels, content, and campaigns
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Messaging and positioning check (is it clear, relevant, and aligned?)
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Review of key customer journeys and marketing assets
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Alignment check between business goals, budget, and execution
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High-level competitor scan (to surface missed opportunities)
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Prioritised recommendations for what to fix, shift, or stop
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Suggested roadmap of what a better aligned strategy could look like

Need more info?

A cartoon question mark, exclamation mark, and light bulb, each with expressive faces. The question mark looks curious, the exclamation mark surprised, and the light bulb happy and glowing.

What’s working? What’s not? Where’s the gap?

We’ve been executing a plan—but something still feels off

Are we putting time and budget into the right channels?

Why aren’t we seeing results when the work is getting done?

Is our messaging cutting through or just adding noise?

How well does our marketing align with our sales and business goals?

How the 30-Day B2B Strategy Review Works

Strategy Intake
You share what you have – docs, decks, campaign plans, even back-of-the-napkin plans. We’ll get up to speed fast.
Review + Analysist
We assess your current strategy, active work, and alignment to goals and customers.
Gap + Direction Report
You’ll receive a clear report outlining strategic gaps, missed opportunities, and what needs attention.
Debrief Session
We walk you through the findings and talk through what to do next -whether that’s shifting direction or building on what’s working.

Ready to see what’s working and what’s holding you back?

By Day 30, you’ll have

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A sharp diagnostic of your current marketing strategy

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A clear separation of what’s working vs. what’s not

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Visibility into misalignment across goals, channels, and messaging

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Recommendations for reshaping activity or investment

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A prioritised action plan, with practical next steps

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A 90-minute workshop to unpack the findings and answer your questions

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This Stream Is Ideal If:

You’re already marketing, but not sure if it’s on the right track

Your team has a plan—but it’s not performing

You’re doing “all the things” but results aren’t clear

You’ve built activity without a formal strategy and want to check the gaps

You want a clear, experienced outside view—before committing to bigger spend

You want to assess the value and direction of work currently being done
Holly Locastro wearing a sleeveless black top and a pleated skirt, sits and smiles at the camera in a softly lit, neutral setting. The image is in black and white.

Don’t guess. Get clarity and a smarter way forward.

This isn’t another deck that gathers dust. It’s a clear-eyed review of the marketing strategy you’re running today—and what it will take to make it work harder for your business. You bring the plan. We bring the structure, analysis, and direction.