The Marketing Project

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Technology

We turn smart tech into clear demand.

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30-day and 60-day marketing streams built to generate leads and move them down the funnel—without the guesswork.
Illustration of a man with a magnet and megaphone attracting online engagement for B2B brands, while another person works on a laptop. Speech bubbles show reactions and profile images, reflecting digital marketing or social media influence.
A simple drawing of an open laptop displays two overlapping folders on its screen, symbolizing digital organization often used by B2B brands.

Start with a Strategy Review

We’ll take a look at your current setup and help you prioritise what’s worth fixing, improving or doubling down on.
Strategy Review Stream
A cartoon man in a suit looks through a telescope while riding a paper airplane, flying among clouds—symbolizing how b2b brands soar above the competition in search of new opportunities.

Cut the Jargon. Find the Buyers.

You’ve built something valuable—but finding the right audience, cutting through the jargon, and nurturing leads takes more than a few ads and a landing page.
A light blue, curved arrow points downward and to the left, with a looping tail on a plain light background—perfect for illustrating direction or movement in b2b brands’ presentations.

We work with tech teams who are:

A simple black and white line drawing of a trophy cup with a star symbol in the center, perfect for recognizing excellence among B2B brands.
Struggling to turn product features into business value
A hand-drawn icon of a data dashboard, perfect for B2B brands, featuring a pie chart, a bar graph, three horizontal lines, and a line graph with data points.
Getting demos booked, but seeing deals stall or drop off
A simple black-and-white drawing of a pencil next to a speech bubble containing three horizontal lines, symbolizing writing or communication for B2B brands.
Unsure how to scale marketing beyond a few founder-led wins
Black outline of two thick check marks overlapping, set against a light gray background—an ideal visual symbol for B2B brands focused on reliability and trust.
Tired of inconsistent messaging and leaky lead funnels

We bring the marketing systems, strategy, and sharp execution that help you grow—whether you’re in build mode or scale-up stage.

The MachShip logo, ideal for b2b brands, features "Mach" in blue and "Ship" in yellow, written in a modern, sans-serif font on a transparent background.
The logo features the words "Spatial Vision" in bold blue letters next to a circle made up of scattered letters and numbers, forming an open square shape in the middle—ideal for innovative b2b brands seeking a modern identity.
Logo for "careMonitor," ideal for b2b brands, with a red heart outline containing a blue heartbeat line to the left of the text. "care" is in red, while "Monitor" appears in dark blue.
Vokke logo
The image shows the OMRON logo, a leader among b2b brands, in bold, blue uppercase letters on a transparent background.
Logo with large blue letters "GLWS" above smaller orange text reading "Global Leadership Wellbeing Solutions" on a white background, designed to appeal to b2b brands seeking expert solutions.
Blue capital letters spell "ADDX" on a white background in a bold, modern font—a look often favored by b2b brands. Thick black bars frame the text above and below, creating a strong and professional visual impact.
The MYOB logo, popular among b2b brands, features the word "myob" in lowercase with a gradient color scheme shifting from purple on the left to pink on the right, set against a transparent background.
An overwhelmed person types on a laptop surrounded by notifications, messages, icons, and reminders—showcasing the information overload often faced by B2B brands—with papers, a coffee cup, and crumpled paper balls scattered on the desk.

Marketing Challenges We See in Tech Companies

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You’re great at building the product, but not everyone on your team knows how to explain it to a buyer.

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You’re generating leads, but the follow-up is inconsistent—or non-existent.

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You’ve tried content, ads, or outbound, but the results are hard to track and harder to scale.

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You need leads now, but also a plan to nurture and convert them over time.

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You’ve tried content, ads, or outbound, but the results are hard to track and harder to scale.

Sound familiar?

Our stream model is built to meet you where you are—and move the needle, fast.
A light blue, hand-drawn arrow curves downward to the left and points to the lower left corner on a plain white background—a subtle design element often used by b2b brands to guide attention.

What We Do for Our Tech Clients

chart with increasing graph illustration
Launch performance-driven ad campaigns that generate leads and demo bookings
A simple black and white line drawing of a pen, shown at a slight diagonal angle, with wavy lines along its body and a cap on the left end—ideal for illustrating creativity in b2b brands.
Translate technical value into simple, engaging copy for B2B buyers
Simple black and white line drawing of two hands shaking, symbolizing agreement or partnership—perfect for illustrating connections between b2b brands.
Design lead nurture journeys that convert over time
A simple, hand-drawn black and white icon of a document with four horizontal lines and a folded top-right corner, perfect for b2b brands seeking a clean, professional visual touch.
Build reporting systems to show what’s working (and what isn’t)
A simple black outline icon of two bacon strips crossed over each other on a white background—ideal for b2b brands seeking clean, modern visuals.
Deliver focused marketing streams that help you get clarity, results, and momentum, without locking into long retainers
Illustration of a woman using a small gardening fork and a man watering a young plant together. Both are leaning forward, much like successful b2b brands working as a team to nurture growth and achieve shared goals.

Explore the Strategy Review Stream

A simple, hand-drawn light blue arrow curves downward and to the right on a light gray background, making it ideal for presentations or visuals tailored for b2b brands.
See the Lead Gen Stream
Light blue, stylized quotation mark symbol on a white background—perfect for b2b brands seeking a modern, professional touch.
Working in a complex industry, with a large product mix, can result in an endless stream of headaches when it comes to putting together successful marketing strategies and campaigns. Thanks to Holly and her team at The Marketing Project I can now relax knowing that everything is under control and in good hands. Holly’s advice has been spot on and our campaigns are now targeted in a way that we had never considered before. I would definitely recommend working with Holly and her wonderful team at The Marketing Project regardless of your marketing needs, spare time, experience or budget.
Simon Willson, Marketing & Special Projects, Conplant
Two large, stylized light blue quotation marks stand out on a light gray background, creating a bold visual ideal for b2b brands seeking modern and professional design elements.

Solid product, patchy pipeline?

Let’s take a look. We’ll review your marketing setup and highlight what’s worth fixing.
BOOK A REVIEW