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B2B marketing news & insights from TMP

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What does the end of third-party cookies mean for marketers?

Content Strategy
Third-party cookies have been phased out by Safari and Firefox. What impact will it have on your content strategy when Chrome follows suit in 2024?
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The Benefits of Email Automation and How to Improve Your Approach

TMP University
Email automation can seem cold and impersonal - but we think it's just an image problem.
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B2B marketing reporting: How to WOW your leadership team

B2B Marketing
Use this five-step checklist to make sure everyone in your leadership team is engaged in your monthly marketing report.
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Understanding Reach, Frequency, and Impressions in Digital Advertising

Marketing Performance
Definitions of what each term means and what you should be looking at to ensure your marketing is working at the optimum level.
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Important Questions to Ask a Digital Marketing Agency BEFORE you sign anything

TMP University
A few questions you need to be asking any digital marketing or creative agency you think you might like to work with.
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How can AI improve your digital marketing?

AI marketing
The AI tide has been rising for some time. That much is clear. If you’ve been anywhere near social media in the past 18 months, you’ve probably been bombarded with monstrous AI-generated images and absurd ChatGPT prompts.
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