The Marketing Project

Blog

B2B marketing news & insights from TMP

Three thick, curved turquoise lines are arranged diagonally on a light gray background, with each line angled slightly differently—perfect for illustrating dynamic concepts in b2b marketing news.

BLOG

How to communicate via your brand’s visual design

Let’s look at colour, shape, texture and pattern: how they work on our brains, and how you can use that force for good.

B2B sales, marketing and content funnels explained

Learn about sales, marketing and content funnels - and create your own.

The three top reasons marketing fails (and how to avoid them)

There are lots of reasons marketing doesn't 'work'. Here are three themes that appear time and time again.

Save hours per week with these simple Zapier automations

A tool called Zapier could be just the thing you need to revolutionise the way you work. Let’s look at a few automations you can use to save some serious time.

How to do social media marketing in B2B: Each network explained

Don’t post the exact same thing on each social network. Here’s how to adapt a single content idea across Facebook, Instagram, Twitter and LinkedIn.

Build the best brand story: Examples and advice

Learn how a brand story works, why you need one and how to create one.