Understanding Reach, Frequency, and Impressions in Digital Advertising
Definitions of what each term means and what you should be looking at to ensure your marketing is working at the optimum level.
How can AI improve your digital marketing?
The AI tide has been rising for some time. That much is clear. If you’ve been anywhere near social media in the past 18 months, you’ve probably been bombarded with monstrous AI-generated images and absurd ChatGPT prompts.
How to run a successful Paid Search campaign
Paid Search puts your business front and centre for people searching for products like yours. How does it work? What costs are involved? And how do you create paid search ads more likely to get clicks?
What Is Marketing Attribution? (and how does it impact your business)
Marketing goalposts tend to keep moving. Best practice and tool capabilities are constantly evolving. In the last two decades, we can pretty much boil it down to a shift from ‘spray and pray’ to a ‘track and stack’ approach.
How to Create Email Campaigns That Get Clicks
Need more impactful email content? Boost your email marketing ROI by creating campaigns that get clicks. Here’s how you can improve your email CTR right now.
A Simple Guide to B2B Copywriting
It’s easy to treat copywriting as an afterthought in B2B marketing. If people need a product, they’ll find it. And if your product is good, they’ll buy yours, right? If only.
Trendy or traditional? How to find the balance in brand design
Does it pay to be trendy in brand design? We unpack how brands can find the right balance between fresh and familiar to grow their audience. Learn more.
How content can help build brand awareness
True brand awareness means prospects understand a business’ character, values, and offerings. Here’s how content can help you generate more leads through the funnel.
How to nail B2B social media marketing (without a huge budget)
Strategic B2B social media marketing is not just about having an account with a pretty feed that attracts a lot of likes. Nor is it about shoving your products down people’s throats. It’s about using social media strategically to build relationships with your prospects.
How to communicate via your brand’s visual design
Let’s look at colour, shape, texture and pattern: how they work on our brains, and how you can use that force for good.