A Simple Guide to B2B Copywriting

It’s easy to treat copywriting as an afterthought in B2B marketing. If people need a product, they’ll find it. And if your product is good, they’ll buy yours, right? If only.

How to nail B2B social media marketing (without a huge budget)

Strategic B2B social media marketing is not just about having an account with a pretty feed that attracts a lot of likes. Nor is it about shoving your products down people’s throats. It’s about using social media strategically to build relationships with your prospects.

How to do social media marketing in B2B: Each network explained

Don’t post the exact same thing on each social network. Here’s how to adapt a single content idea across Facebook, Instagram, Twitter and LinkedIn.

5 B2B digital marketing tactics that AREN’T social media

If you rely completely on Facebook, your business success hangs on their algorithm. Here are a few ways to take back control of your digital marketing.