The Marketing Project

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B2B marketing news & insights from TMP

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The three top reasons marketing fails (and how to avoid them)

There are lots of reasons marketing doesn't 'work'. Here are three themes that appear time and time again.

Save hours per week with these simple Zapier automations

A tool called Zapier could be just the thing you need to revolutionise the way you work. Let’s look at a few automations you can use to save some serious time.

How to do social media marketing in B2B: Each network explained

Don’t post the exact same thing on each social network. Here’s how to adapt a single content idea across Facebook, Instagram, Twitter and LinkedIn.

Build the best brand story: Examples and advice

Learn how a brand story works, why you need one and how to create one.

How to make your website better: your website audit checklist

Here’s a quick runthrough of how to do a quick and basic website audit, including the main things to make sure your digital shopfront is doing its job.

5 marketing ‘growth hacks’ to boost your resources

Is your marketing a bit stale? Here are five marketing growth hacks you can start using straight away to unlock more leads and start having better conversations.