Whenever I meet with a prospective client, I always ask them what their goals are for their new marketing activities. 99% of the time I get the answer I’m expecting: I want a stack of new leads. Next, they usually talk about all the channels they think they should be using to get the leads […]
If you’re looking for a marketing agency in Melbourne or Sydney, you’ve got a lot of choice. There are the big multi-nationals, plenty of digital in-betweeners and a few plucky little agencies who serve their niches well (like us!). So the question becomes not ‘who’s the best?’, but ‘who’s the best for me?’. Let us […]
When I meet with B2B clients for the first time, we often have one simple thing in common when we’re talking about their marketing – they want their marketing to ‘work’. By that, they mean they want more leads, more clients, more sales and they want to increase their bottom line. If only I had […]
Providing ultimate satisfaction to your customers is one of the very best ways to sell your business: just look at big brands such as Amazon who use their incredible customer-centric service as a calling card that other businesses are now modelling themselves on. Marketing and customer service go hand in hand, so it’s important to […]
A few years ago, you were probably sitting around the kitchen table wondering how you could get your business started. There was just you, and a cup of coffee. Before long, you’d hired a part time support person as the work started to come in; and today – you have a small team around you. […]
It’s amazing how much technology has changed in the last 10 years and as far as I’m concerned (and as Randy Bachman once sang) – we ain’t seen nothing yet! Without a doubt, when you look at how much has changed, we can safely assume that the biggest changes when it comes to technology are […]
If you’re anything like me, you hear the term “email automation” and cringe. It sounds so icky and impersonal, doesn’t it? The thing is though, and this is something I’ve learnt over time, if it’s done the right way, it’s actually the exact opposite. Email automation can actually provide your prospects and customers with a […]
You don’t have to be a marketing expert to bring success to your business, but having a marketing plan in place will certainly help. As I mentioned in our earlier post on what works and doesn’t for marketing, having a plan in place is the key to providing your business with the right online coverage. […]
Marketing. Did the mere mention of the word give you a shiver down your spine and dollar signs in your eyes? Unfortunately in the business world, marketing is traditionally a dreaded word many business owners cringe at. It doesn’t have to be that way. It astounds me every day how fast the world of marketing […]
If you own a business, there’s no doubt you know how important it is to keep your finances under control; particularly when there is always a risk of being audited. Those dreaded men and women in their suits coming in, looking through every single little detail, every single invoice you’ve ever sent, every single receipt… […]
